AIverse 2026 – AI in Marketing Myths and Legal Challenges in the SKP Debate

23. 03. 2026

We’re taking a moment to look back at AIverse 2026!
 
It was an intense day full of interesting talks, concrete case studies and — most importantly for us — conversations about the legal challenges of using AI in business.
 
Maciej Kubiak took part in a debate on AI implementation in marketing — alongside Łukasz Gumowski and Dorota Pindel (SAR Stowarzyszenie Komunikacji Marketingowej).
 
At the heart of the discussion were myths that still circulate in the industry:

  • “AI will replace advertising agencies”
  • “I just drop the client brief into AI and it’s done”
  • “AI is a reliable source of knowledge”
  • “AI is always faster and cheaper”
  • “If I generate it, I own the copyright”.

 
Congratulations to Humanverse_pl and VerdeAgency for the excellent organization of the event, and thank you to all participants for the valuable meetings and exchange of perspectives.
 

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