AIverse 2026 – AI in Marketing Myths and Legal Challenges in the SKP Debate
23. 03. 2026
We’re taking a moment to look back at AIverse 2026!
It was an intense day full of interesting talks, concrete case studies and — most importantly for us — conversations about the legal challenges of using AI in business.
Maciej Kubiak took part in a debate on AI implementation in marketing — alongside Łukasz Gumowski and Dorota Pindel (SAR Stowarzyszenie Komunikacji Marketingowej).
At the heart of the discussion were myths that still circulate in the industry:
- “AI will replace advertising agencies”
- “I just drop the client brief into AI and it’s done”
- “AI is a reliable source of knowledge”
- “AI is always faster and cheaper”
- “If I generate it, I own the copyright”.
Congratulations to Humanverse_pl and VerdeAgency for the excellent organization of the event, and thank you to all participants for the valuable meetings and exchange of perspectives.


