• Artificial Intelligence

    AI / artificial intelligence / new technologies / machine learning / deep learning / AI ACT / artificial intelligence / LLM / GPAI / generative AI / prompt / input / output / AI hallucinations / AI bias / high-risk AI systems / AI risk assessment / deepfake / algorithmic inference / general-purpose AI models / profiling

Expertise

We support entities and institutions operating at different levels of the new technology market that create, implement or use solutions based on artificial intelligence.

  • Creating internal regulations regarding the use of AI in the company

  • Legal training on the use of artificial intelligence-based solutions

  • Support in projects based on artificial intelligence

  • Litigation on implementation, licensing and new technologies

  • Advice for artificial intelligence companies

  • Advice on copyright law in relation to AI

  • Risk assessment of the use of AI tools

  • Analysis of the licensing terms of AI tools

  • Analysis of the legitimacy of data sources used in machine learning

  • Creating and negotiating contracts for the use of content to train large language models

  • Assessing the eligibility of an AI system as a high-risk AI system

Experience

Legal opinions on AI solutions

We have been preparing an assessment of the risks associated with the use of specific AI tools, in particular taking into account the licensing conditions and rules for the use of generative AI solutions in various industries, including advertising and media.

Regulations for the use of AI

We have supported companies in the creative industries to create and implement internal regulations for the use of AI tools by their employees and associates.

AI and copyright

We have opined on copyright issues (regarding the use of generative artificial intelligence creations as well as the possibility of using content to train AI models) and advised our clients in relation to the use of AI tools in their business and the consequences of such use.

Training

We have developed and delivered numerous training courses and conferences on the safe use of AI tools in the creative, education, media and industry sectors.

Contract negotiations

We negotiated licensing agreements for existing content sets for machine learning AI models, as well as for the creation of dedicated content for such a purpose.

AI Working Group at the Association of Marketing Communication SAR (pol. Stowarzyszenie Komunikacji Marketingowej SAR)

Our lawyers participated in the AI working group for the advertising industry, which developed tools and environmental recommendations on agency-client relationships, risk assessment of the use of generative AI tools, AI education and the creation of an AI knowledge base for the advertising industry.




News

16 July 2026

Anti‑SLAPP Act Enters into Force in Poland. Commentary by Attorney Maciej Ślusarek in Dziennik Gazeta Prawna

As of 8 July, Poland’s new anti‑SLAPP Act is in force, introducing specific protective measures for participants in public debate – including journalists, activists and civil society […]

26 June 2026

Warsaw Court of Appeal: Meta Platforms may be held liable for disseminating advertisements infringing the rights of Ms. Omena Mensah and Mr. Rafał Brzoska

The Warsaw Court of Appeal has issued a landmark ruling in the case against Meta Platforms, which we are handling on behalf of Ms. Omena Mensah and […]

24 June 2026

Maciej Ślusarek at the “Wyobraź Sobie” Competition – Legal Aspects of Screenplay Protection

As part of “Wyobraź Sobie” competition – an initiative that has long supported young creators in the Polish film industry – Maciej Ślusarek once again led a […]

Articles over coffee

  • Domena internetowa stanowi dziś istotny element działalności gospodarczej, a naruszenia z nią związane mogą prowadzić do realnych konsekwencji biznesowych i wizerunkowych. Adres domeny wpływa bowiem nie tylko na rozpoznawalność marki, lecz także umożliwia konsumentom łatwe dotarcie do oferowanych produktów lub usług. Z tego względu warto mieć świadomość jakie ryzyka wynikają z bezprawnego wykorzystywania domen przez […]

  • 10.08.26

  • Event bez relacji w social mediach albo krótkiego afermovie właściwie nie istnieje. Wszelkie wydarzenia MICE żyją nie tylko w dniu ich trwania, ale również długo po nim – czy to w postach na LinkedIn, czy na Instagramie. Zdjęcia trafiają też na strony internetowe marek, do ofert agencji, bywają wysyłane jako podsumowania działań do sponsorów. Dla […]

  • Koncerty hologramowe przestały być już nowością z pogranicza technologii i show biznesu. Dziś mogą funkcjonować zarówno jako wielkie, długofalowe widowiska przyciągające międzynarodową publiczność, czego przykładem jest projekt koncertowy ABBY w Londynie, jak i jako regularny element oferty instytucji kultury w Polsce, co potwierdzają koncerty organizowane przez Filharmonię Śląską. Nie mówimy już o odosobnionym eksperymencie, lecz […]

Contact

Warsaw

Ks. Skorupki Street 5
00-546 Warsaw

Sopot

Armii Krajowej Street 116/17
81-824 Sopot
+48 22 230 2655biuro@skplaw.pl
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