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Artificial Intelligence
AI / artificial intelligence / new technologies / machine learning / deep learning / AI ACT / artificial intelligence / LLM / GPAI / generative AI / prompt / input / output / AI hallucinations / AI bias / high-risk AI systems / AI risk assessment / deepfake / algorithmic inference / general-purpose AI models / profiling
Expertise
We support entities and institutions operating at different levels of the new technology market that create, implement or use solutions based on artificial intelligence.
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Creating internal regulations regarding the use of AI in the company
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Legal training on the use of artificial intelligence-based solutions
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Support in projects based on artificial intelligence
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Litigation on implementation, licensing and new technologies
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Advice for artificial intelligence companies
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Advice on copyright law in relation to AI
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Risk assessment of the use of AI tools
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Analysis of the licensing terms of AI tools
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Analysis of the legitimacy of data sources used in machine learning
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Creating and negotiating contracts for the use of content to train large language models
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Assessing the eligibility of an AI system as a high-risk AI system
Experience
Legal opinions on AI solutions
We have been preparing an assessment of the risks associated with the use of specific AI tools, in particular taking into account the licensing conditions and rules for the use of generative AI solutions in various industries, including advertising and media.
Regulations for the use of AI
We have supported companies in the creative industries to create and implement internal regulations for the use of AI tools by their employees and associates.
AI and copyright
We have opined on copyright issues (regarding the use of generative artificial intelligence creations as well as the possibility of using content to train AI models) and advised our clients in relation to the use of AI tools in their business and the consequences of such use.
Training
We have developed and delivered numerous training courses and conferences on the safe use of AI tools in the creative, education, media and industry sectors.
Contract negotiations
We negotiated licensing agreements for existing content sets for machine learning AI models, as well as for the creation of dedicated content for such a purpose.
AI Working Group at the Association of Marketing Communication SAR (pol. Stowarzyszenie Komunikacji Marketingowej SAR)
Our lawyers participated in the AI working group for the advertising industry, which developed tools and environmental recommendations on agency-client relationships, risk assessment of the use of generative AI tools, AI education and the creation of an AI knowledge base for the advertising industry.
Project leaders
News
The Deliberations of Klub Twórców Reklamy KTR Are Underway
The deliberations of Klub Twórców Reklamy KTR are underway! Once again, we are acting as auditors for one of the most important competitions in the advertising industry, […]
SKP Law Firm supports the “Uwaga, śmieciarka jedzie” foundation pro bono
We are proud to announce that our law firm, as part of its pro bono activities, supports the “Uwaga, śmieciarka jedzie” foundation, which actively works to change […]
New Draft Amendment to the Cybersecurity Act – Commentary by Aleksandra Kubiś
Last Friday (6 June), the sixth version of the draft amendment to the Act on the National Cybersecurity System (dated 16 April 2025) was published. This marks […]
