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Advertising and events
events / media / Internet / advertising / advertising law / PR / advertising agencies / promotional campaigns / marketing strategy / rebranding / regulations / competitions / digital marketing / media houses / production houses / media plans / brief / contact report / copy clearance / ATL / BTL / reach / viral marketing / ambush marketing / guerilla marketing / inspiration
Expertise
Advertising, marketing and PR agencies, production and media houses, 360 agencies and creative boutiques - these are just some of the entities from the broadly defined advertising and marketing market that we support on a daily basis in legal matters.
We also provide services to advertisers.
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Contracts in the advertising industry
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Advertising copy clearance (storyboards, spots)
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Representation before the Advertising Council
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Advice on the introduction of new products, brands and packaging
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Legal advice on competitions, lotteries and promotions
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Support of unusual projects on the borderline of advertising, art, design and business
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Opinions on sensitive advertising (alcohol, gambling, financial institutions, etc.)
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Assessment of the activities of competitors in terms of fair competition and lawful advertising
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Ongoing support for advertising agencies
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Corporate and tax advisory services for the advertising industry
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Event organisation services
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Representation in disputes on plagiarism in advertising, unfair advertising and media settlement between media houses and clients
Experience
We provide opinions on marketing strategies, materials and promotional activities (also for sensitive products or listed companies). We advise on rebranding processes, the creation of new products, brands, packaging or interior and exterior design.
Creation of a new product line
For branding agencies we have prepared and negotiated agreements concerning marketing strategy and creation of new product lines, including well-known food brands.
Advertising
We represented advertising agencies and their clients in negotiations and conclusion of contracts with well-known figures from the world of film, television and music for their participation in commercials. Our team provided legal services to advertising agencies during negotiations and cooperation with, among others, four A-class Hollywood stars who appeared in TV, billboard, press and image commercials in Poland.
Corporate sponsorship agreement with a well-known athlete
We supported a well-known athlete in negotiating a sponsorship agreement and technology partnership with a global corporation. The negotiations involved obtaining funds for the athlete to participate in the Dakar Rally and other rally events, as well as the use of the athlete’s image and name by the corporation.
Project leaders
We are very strongly associated with the advertising industry. We cooperate on an ongoing basis with the Association of Marketing Communications SAR. We are also auditors of the most important advertising industry competitions, such as Effie, KTR, Media Trendy, etc. We give lectures on advertising law at, among others, SAR Advertising University, MediaRun Academy and the H. Grocjusz Intellectual Property Rights Centre in Krakow.
News
Anti‑SLAPP Act Enters into Force in Poland. Commentary by Attorney Maciej Ślusarek in Dziennik Gazeta Prawna
As of 8 July, Poland’s new anti‑SLAPP Act is in force, introducing specific protective measures for participants in public debate – including journalists, activists and civil society […]
Warsaw Court of Appeal: Meta Platforms may be held liable for disseminating advertisements infringing the rights of Ms. Omena Mensah and Mr. Rafał Brzoska
The Warsaw Court of Appeal has issued a landmark ruling in the case against Meta Platforms, which we are handling on behalf of Ms. Omena Mensah and […]
Maciej Ślusarek at the “Wyobraź Sobie” Competition – Legal Aspects of Screenplay Protection
As part of “Wyobraź Sobie” competition – an initiative that has long supported young creators in the Polish film industry – Maciej Ślusarek once again led a […]
