• Protection of reputation

    reputation / personal rights / press law / copyright law / media publications / privacy protection / litigation / Internet / image / stalking / deep fake / media crises / consumer boycotts / rectification / protection of digital identity / social media / PR / defamation

Expertise

Protecting our clients' reputations is part of our firm's DNA. SKP lawyers advise at least dozens of them every year on how to respond and protect their reputation, good name and brand value. Our team has won many high-profile cases and precedent-setting judgments. We analyse the risks associated with the infringement of personal rights in artistic, journalistic or marketing activity. We also have experience in criminal defamation cases and press law.

We are familiar with precedent-setting, atypical cases, as well as cases bordering on the protection of personal rights, e.g. concerning persistent harassment (stalking) or compensation for repressions from the communist era.

  • Support prior to press/media publication

  • Training for executives and marketing and PR departments on press law and relations with journalists and response to allegations

  • Image crises

  • Support for PR activities

  • Pre-litigation actions and motions for security

  • Litigation for the protection of personal rights

  • Defamation cases

  • Electoral litigation

Experience

Protecting the reputation of a leading energy sector company

Our experience also includes cases concerning the limits of acceptable journalistic criticism and freedom of speech. Our team’s analysis has shown that one-sided, unsubstantiated information cannot be regarded as falling within the bounds of permissible criticism if its content violates the personal interests of others, in particular their good name.

Comprehensive public image protection services for a pharmaceutical company

We advised an international pharmaceutical company on issues connected with protecting its image and reputation on the Polish market. We supported the company during a media crisis, analysed media publications and applied to the regional and national media for rectifications, press answers and apologies. In justified cases, we also applied for security.

Bank’s media crisis

We supported one of the banks in managing a media crisis. The crisis situation was triggered by the disclosure of materials describing alleged illegal activities of the bank’s employees towards customers.

Infringement of personal rights in book publications

We represented a well-known journalist in a court case against the publisher of a book describing the family life of media celebrities during the communist era. The publication violated the journalist’s good name and presented his biography in a false light. The court case is currently pending. As security for the claim, we obtained the removal of the client’s likeness from the cover of the book.

Project leaders

We act on behalf of individuals and entities whose personal rights have been violated - including institutions, corporations and social organisations, politicians, journalists, artists, businessmen and athletes. We also help to effectively defend against claims - we advise on potential disputes both at the pre-litigation stage and in court.

News

20 January 2026

Premiere of the film ‘Wielka Warszawska’ supported by SKP

Last week marked the official premiere of the film ‘Wielka Warszawska’ – a project which SKP had the pleasure of providing legal support for.   The film […]

15 January 2026

Judgment of the District Court in Warsaw in the case of Jan Radziwon v. the State Treasury

We are proud to announce that on 12 January 2026, the District Court in Warsaw, Third Civil Division, issued a judgment in the case of Mr Jan […]

11 December 2025

SKP at the 23rd Edition of the Złote Spinacze Awards 2025

On Monday, the Złote Spinacze 2025 Awards Gala took place!   As the expert partner of the Golden Clips competition, we had the pleasure of participating in […]

Articles over coffee

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  • 11.02.26

  • Fantastyczny świat w „Parku Jurajskim”, szczegółowa rekonstrukcja „Titanica” oraz scenografia Hogwartu w filmach z serii o Harrym Potterze kosztowały miliony dolarów. Jednakże poza kosztem finansowym te i inne filmy wygenerowały ogromne koszty środowiskowe. Produkcje filmowe mogą wytwarzać nawet do kilku tysięcy ton dwutlenku węgla, tak więc wpływ przemysłu filmowego na środowisko jest ogromny. Z tej przyczyny […]

  • Wraz z rozwojem technologii rośnie znaczenie automatyzacji w przedsiębiorstwach. Coraz częściej jest ona obecna w procesach produkcyjnych, logistycznych, w obiegu dokumentów, marketingu czy obsłudze klienta. Skutkuje to ograniczeniem bezpośredniej aktywności człowieka w tych obszarach. Zdarza się jednak, że w związku z wdrażaniem lub funkcjonowaniem automatyki dochodzi do nieprawidłowości – niekiedy bardzo poważnych – które mogą […]

Contact

Warsaw

Ks. Skorupki Street 5
00-546 Warsaw

Sopot

Armii Krajowej Street 116/17
81-824 Sopot
+48 22 230 2655biuro@skplaw.pl
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