• Protection of reputation

    reputation / personal rights / press law / copyright law / media publications / privacy protection / litigation / Internet / image / stalking / deep fake / media crises / consumer boycotts / rectification / protection of digital identity / social media / PR / defamation

Expertise

Protecting our clients' reputations is part of our firm's DNA. SKP lawyers advise at least dozens of them every year on how to respond and protect their reputation, good name and brand value. Our team has won many high-profile cases and precedent-setting judgments. We analyse the risks associated with the infringement of personal rights in artistic, journalistic or marketing activity. We also have experience in criminal defamation cases and press law.

We are familiar with precedent-setting, atypical cases, as well as cases bordering on the protection of personal rights, e.g. concerning persistent harassment (stalking) or compensation for repressions from the communist era.

  • Support prior to press/media publication

  • Training for executives and marketing and PR departments on press law and relations with journalists and response to allegations

  • Image crises

  • Support for PR activities

  • Pre-litigation actions and motions for security

  • Litigation for the protection of personal rights

  • Defamation cases

  • Electoral litigation

Experience

Protecting the reputation of a leading energy sector company

Our experience also includes cases concerning the limits of acceptable journalistic criticism and freedom of speech. Our team’s analysis has shown that one-sided, unsubstantiated information cannot be regarded as falling within the bounds of permissible criticism if its content violates the personal interests of others, in particular their good name.

Comprehensive public image protection services for a pharmaceutical company

We advised an international pharmaceutical company on issues connected with protecting its image and reputation on the Polish market. We supported the company during a media crisis, analysed media publications and applied to the regional and national media for rectifications, press answers and apologies. In justified cases, we also applied for security.

Bank’s media crisis

We supported one of the banks in managing a media crisis. The crisis situation was triggered by the disclosure of materials describing alleged illegal activities of the bank’s employees towards customers.

Infringement of personal rights in book publications

We represented a well-known journalist in a court case against the publisher of a book describing the family life of media celebrities during the communist era. The publication violated the journalist’s good name and presented his biography in a false light. The court case is currently pending. As security for the claim, we obtained the removal of the client’s likeness from the cover of the book.

Project leaders

We act on behalf of individuals and entities whose personal rights have been violated - including institutions, corporations and social organisations, politicians, journalists, artists, businessmen and athletes. We also help to effectively defend against claims - we advise on potential disputes both at the pre-litigation stage and in court.




News

26 August 2026

How to Label AI-Generated Content? Maciej Kubiak Joins the Expert Panel at SAR AI UPDATES

This Thursday, Advocate Maciej Kubiak, Partner at SKP Ślusarek Kubiak Pieczyk, will take part in the inaugural session of the SAR AI UPDATES series: “Authentic or AI-Generated? […]

3 August 2026

Success of SKP Law Firm in a corporate dispute concerning the “forced” dissolution of a company

The SKP Law Firm team represented a minority shareholder in a case seeking the annulment and a declaration of invalidity of resolutions of the shareholders’ meeting of […]

16 July 2026

Anti‑SLAPP Act Enters into Force in Poland. Commentary by Attorney Maciej Ślusarek in Dziennik Gazeta Prawna

As of 8 July, Poland’s new anti‑SLAPP Act is in force, introducing specific protective measures for participants in public debate – including journalists, activists and civil society […]

Articles over coffee

  • Gra komputerowa to dziś dzieło złożone z dziesiątek warstw twórczych – kodu, grafiki, muzyki, dźwięku, animacji, tekstur, a często też licencjonowanych silników czy gotowych bibliotek assetów. Każdy z tych elementów może pochodzić od innego twórcy i podlegać osobnej ochronie prawnoautorskiej, co sprawia, że proces „czyszczenia praw” (rights clearance) – a więc upewnienia się, że wszystko, […]

  • 11.09.26

  • Nazwa wydarzenia jest jednym z najcenniejszych aktywów, jakie organizator buduje wraz z kolejnymi edycjami eventu. Mimo to kwestie związane z jej ochroną prawną często schodzą na dalszy plan. Brak odpowiedniej ochrony prawnej nazwy wydarzenia może wiązać się z dużym ryzykiem. Zdarza się chociażby, że osoba trzecia rejestruje oznaczenie odpowiadające nazwie rozwijanego wydarzenia z zamiarem jego […]

  • Ustawa z dnia 3 lipca 2026 r. o systemach sztucznej inteligencji tworzy w Polsce ramy służące egzekwowaniu unijnego aktu w sprawie sztucznej inteligencji (AI Act). Wprowadza nowy organ nadzoru i mechanizmy kontrolne, jednocześnie przewidując dla przedsiębiorców praktyczne instrumenty zarządzania zgodnością, takie jak opinie indywidualne, ostrzeżenia naprawcze i piaskownice regulacyjne. Nowy regulator: Komisja Rozwoju i Bezpieczeństwa […]

Contact

Warsaw

Ks. Skorupki Street 5
00-546 Warsaw

Sopot

Armii Krajowej Street 116/17
81-824 Sopot
+48 22 230 2655biuro@skplaw.pl
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