• Protection of reputation

    reputation / personal rights / press law / copyright law / media publications / privacy protection / litigation / Internet / image / stalking / deep fake / media crises / consumer boycotts / rectification / protection of digital identity / social media / PR / defamation

Expertise

Protecting our clients' reputations is part of our firm's DNA. SKP lawyers advise at least dozens of them every year on how to respond and protect their reputation, good name and brand value. Our team has won many high-profile cases and precedent-setting judgments. We analyse the risks associated with the infringement of personal rights in artistic, journalistic or marketing activity. We also have experience in criminal defamation cases and press law.

We are familiar with precedent-setting, atypical cases, as well as cases bordering on the protection of personal rights, e.g. concerning persistent harassment (stalking) or compensation for repressions from the communist era.

  • Support prior to press/media publication

  • Training for executives and marketing and PR departments on press law and relations with journalists and response to allegations

  • Image crises

  • Support for PR activities

  • Pre-litigation actions and motions for security

  • Litigation for the protection of personal rights

  • Defamation cases

  • Electoral litigation

Experience

Protecting the reputation of a leading energy sector company

Our experience also includes cases concerning the limits of acceptable journalistic criticism and freedom of speech. Our team’s analysis has shown that one-sided, unsubstantiated information cannot be regarded as falling within the bounds of permissible criticism if its content violates the personal interests of others, in particular their good name.

Comprehensive public image protection services for a pharmaceutical company

We advised an international pharmaceutical company on issues connected with protecting its image and reputation on the Polish market. We supported the company during a media crisis, analysed media publications and applied to the regional and national media for rectifications, press answers and apologies. In justified cases, we also applied for security.

Bank’s media crisis

We supported one of the banks in managing a media crisis. The crisis situation was triggered by the disclosure of materials describing alleged illegal activities of the bank’s employees towards customers.

Infringement of personal rights in book publications

We represented a well-known journalist in a court case against the publisher of a book describing the family life of media celebrities during the communist era. The publication violated the journalist’s good name and presented his biography in a false light. The court case is currently pending. As security for the claim, we obtained the removal of the client’s likeness from the cover of the book.

Project leaders

We act on behalf of individuals and entities whose personal rights have been violated - including institutions, corporations and social organisations, politicians, journalists, artists, businessmen and athletes. We also help to effectively defend against claims - we advise on potential disputes both at the pre-litigation stage and in court.

News

11 June 2025

The Deliberations of Klub Twórców Reklamy KTR Are Underway

The deliberations of Klub Twórców Reklamy KTR are underway! Once again, we are acting as auditors for one of the most important competitions in the advertising industry, […]

10 June 2025

SKP Law Firm supports the “Uwaga, śmieciarka jedzie” foundation pro bono

We are proud to announce that our law firm, as part of its pro bono activities, supports the “Uwaga, śmieciarka jedzie” foundation, which actively works to change […]

New Draft Amendment to the Cybersecurity Act – Commentary by Aleksandra Kubiś

Last Friday (6 June), the sixth version of the draft amendment to the Act on the National Cybersecurity System (dated 16 April 2025) was published. This marks […]

Articles over coffee

  • W świecie filmu, gdzie każda scena, dialog i dźwięk mają znaczenie, clearowanie staje się nieodzownym elementem produkcji. Wyobraźmy sobie, że nasz film, który właśnie trafił na ekrany kin, zdobywa serca widzów i bije rekordy popularności na platformach streamingowych. Jednak radość z sukcesu może zostać szybko przyćmiona przez prawne komplikacje, które mogą wynikać z braku odpowiednich […]

  • 13.06.25

  • Rejestrując znak towarowy, bardzo ważne jest, aby pamiętać o dokładnym określeniu usług i towarów, w których zakresie realnie będzie prowadzona działalność z wykorzystaniem rejestrowanego znaku.  Jeżeli natomiast wskazany przez nas zakres usług i towarów okaże się być zbyt szeroki, w związku z prowadzeniem działalności wyłącznie w części wskazanych usług i towarów, możemy utracić prawo ochronne […]

  • Produkcje filmowe, jako olbrzymie przedsięwzięcia organizacyjne z milionowymi budżetami, wymagają uzyskania finasowania z różnych źródeł. Branża filmowa na przestrzeni lat, wskutek również zmian modeli biznesowych, wytworzyła kilka mechanizmów finansowania. Obecnie najczęściej stosowanymi są: presale, umowa koprodukcyjna oraz umowa inwestycyjna. Niekiedy występują również modele mieszane, np. umowa koprodukcyjna z jednoczesnym presalem. Forma finansowania za pomocą presale […]

Contact

Warsaw

Ks. Skorupki Street 5
00-546 Warsaw

Sopot

Armii Krajowej Street 116/17
81-824 Sopot
+48 22 230 2655biuro@skplaw.pl
More
Copyright 2022 Privacy Policy Terms and conditions